Wednesday, 18 February 2009

Manufacturers selling under the "netbook" moniker (for the archives)


We thought it couldn't hurt to take a quick snapshot of manufacturers selling under the moniker "netbook", even if just for the archives. If we're missing any let us know in the archives (with references to the manufacturer site)

Acer
From this landing page:
Acer are (or at least were) using the "netbook" moniker on their "Aspire" range:
Acer’s all-new ultra-lightweight, ultraportable netbooks were designed to bring you the ultimate in mobile freedom. Combining all the simplicity, quality and ease of use you expect from Acer with everything you need to stay connected, chat and manage your life on the road, these Netbooks are set to change our expectations of simplicity on the move.
    
• Ultra-compact stylish design
• Ultra-lightweight for maximum portability
• Instant-on for immediate communication
• Easy-to-use interface   

• Full colour 8.9” screens
• Integrated CrystalEye webcam
• SSD and HDD versions



Aspire One

Acer redefines mobile connectivity with Aspire one, the revolutionary netbook packed with fun and powerful computing features in a diminutive 8.9" form factor.


Asus
From this press release:
Taipei, Taiwan, October 7, 2008 – ASUS today launched the Eee PC™ S101, an exquisitely designed netbook for fashion forward individuals who view style as as much of a factor of success as substance. 

Dell
From the netbook category:
Use "Mini Laptop" and "Netbook" together:
Stay connected to your world with the new Dell Inspiron Mini 9 laptop. Visit Dell.com to meet your new netbook and start living freely.

Fujitsu
In this press release:
Fujitsu Introduces First Netbook Series – Fujitsu M1010, the Comprehensive Solution for Work and Play.
The Fujitsu M1010 is a netbook that optimises connectivity in a pint-sized form factor built for enhanced productivity on-the-go - a pure computing delight for casual users. A great Internet-centric lifestyle product, enjoy user-friendly features and great connectivity in one complete package with this petite number.


Gigabyte
In this product page:
Gigabyte use the terms Notebook / UMPC / MID (there's confusion for you), but that doesn't stop everyone else calling their netbooks netbooks.

HP
From this product page:
Although they primarily use the term "Mini" (too bad when they start on the fullsize netbooks), they use the term "netbook" generically in the page's title itself: HP Mini 1000 Netbook Computers

Intel
On this product page:
They explain that "It’s not a notebook; it’s a netbook.". Couldn't be much clearer than that!

Lenovo
From this press release:
They announced [they] entered the netbook market with the IdeaPad S9 and S10 netbooks on 6 August 2008.
From this product page:
They describe the IdeaPad S-Series Netbooks, specifically the S10 as a:
Great little netbook for basic computer use, email, web and more. Easy anytime-anywhere internet access, built-in web cam plus stereo speakers make this the ideal portable social networking PC.

Medion
From this product page:
Enjoy the benefits of working on a familiar platform With the MEDION AKOYA E1210 Netbook you have access to tried and trusted applications and can enjoy...

Microsoft
From this web page:
Microsoft have an entire mini-site dedicated to the topic of netbooks which they describe as follows (while curiously plugging vista):
Small, light and best of all cheap, the netbook is a great way to get a basic Windows-based laptop whether it be for the kids or to compliment your more able Windows Vista PC. Netbooks have only been around for 12 months, and yet this halfway house between a PDA and a laptop has taken the world by storm.
In detail they go on to explain (generically) that:
The idea behind netbooks is very simple: they're little PCs that are designed not for running the latest games and applications, but for the convenience of being online, all the time.

MSI
From this landing page:
They call the "Wind Netbook" a "The Multi-award winning netbook"

OLPC
From this article:
While they don't call their device a netbook they are credited with the [re]birth of the term (including by us), and everyone else does anyway.

Packard Bell
From this press release:
“We’ve been watching netbooks ever since they first appeared. But we’ve always considered them too austere and too business oriented for consumers,” says Emmanuel Fromont, Sales &Marketing Vice President, Packard Bell. “So we told our designers and engineers to rethink the netbook, to look at it through the eyes of a family, not a company. The result is the dot.”

Samsung
From this product page:
the NC10 Netbook
Even though it is one of the world’s lightest netbooks in its 10.2” class, weighing just 1.33kg with a powerful 6 cell battery, the NC10’s innovative design is packed with the latest technology for maximum mobility and productivity...

Sony
From this blog post:
They tell us not to call their netbook a netbook, but then go on to use the term netbook generically in explaining why, listing off features they suppose should (and should not) be present in a netbook class device.

Toshiba
From this product group page:
Toshiba have their own netbook category.
From this press release:
They use the term generically as a parts manufacturer for netbooks:
TOSHIBA LAUNCHES 256GB SOLID STATE DRIVES WITH MLC
Also Adds Small Size 8GB, 16GB, and 32GB Flash Modules for Netbooks to Enhanced Line-up


Anyway it's clear from this research that the term "netbook" is already far too generic to be considered a trademark. For the ones we've missed (these are just the ones from our launch press release) please let us know in the comments.



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